Role: Social Media Manager
The University of Wisconsin- Milwaukee: University Recreation is the on-campus resource that connects students to the gym, educational fitness, open recreation, and outdoors.
I created the staff feature and co-managed it with my other team members. The purpose of the campaign was to connect students to relatable student staff members. This resulted in the most impressions compared to other unassigned posts.
We chose to focus it on Instagram because most of the students in our target demographic use this platform. Interactions with students is much higher on Instagram than on any other platform.